Back to All Events

Extracting the Story from the Data

  • Hacker Lab 1715 I Street Sacramento, CA, 95811 United States (map)

Summary: Effective storytelling is critical towards ensuring that data visualizations connect with your audience. In this interactive presentation, we will discuss how to leverage data to create or enhance the story being told. Key concepts include the Duarte philosophy of storytelling, incorporation of visual best practices, avoidance of common visualization mistakes, and strategies to improve audience engagement.

An incredible amount of work goes into collecting data, storing it in a data warehouse, running it through the ETL process, validating it, aggregating it, querying and reporting on it, and ultimately analyzing it to discover business value. If this information cannot be effectively communicated, then all that effort is for naught. By employing a narrative structure to analytical findings, the data can better resonate with audiences and facilitate actionable decisions.

We will examine the history of data visualization, practical storytelling examples in healthcare, and current best standards across all industries. You will be armed with the knowledge and tools necessary to improve your visual storytelling skills to make deeper connections with your audience.

This presentation is for anyone who is looking to utilize storytelling both to deliver more effective presentations and to showcase data in a meaningful way.

Presenter Bio: Brent Johnson is a Data Analyst/Consultant with Cerner Corporation, embedded at Adventist Health West, a Cerner partner headquartered in Roseville. His focus is utilizing data to better understand Population Health and the Revenue Cycle across hospital systems. He tells stories with data and uses software and tools to facilitate data-driven decision making. Brent earned his BA in economics from the University of Miami (FL) and his MBA from UC Davis. Prior to working in healthcare, he worked in the vision, biomedical research, and immigration industries.

Register here: