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Leveraging Ordinary Least Squares to Understand Consumer Behavior

  • Hacker Lab 1715 I Street Sacramento, CA, 95811 United States (map)

Summary: There are many theories around pricing and consumer behavior, and many different methodologies on how to appropriately set prices for any good or service. This presentation/tutorial will focus on leveraging transactional data to understand consumer purchasing behavior, and apply statistical methodologies to develop pricing strategies. The presentation & walk through will largely focus on Ordinary Least Squares (OLS), and we will discuss how different models can be leveraged to improve upon the OLS example.

Presenter: Ryan Huffman, MS

Bio: Ryan Huffman has over 12 years of experience as an economist, working in a variety of industries where he offers expertise in market dynamics, consumer behavior, supply chain & operations, predictive analytics and statistical modeling. He is currently a Digital Analytics Manager for VSP Global where he has developed and built the analytics organization for VSP’s new e-commerce platform, Ryan has a B.A. in Economics from Sonoma State University and an M.S. in Economics from Texas A&M.


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